As your target marketing campaigns begin to bear fruit, Inside Information helps you account for what's happening.  

 

 

Track your customers' actions.  

Follow up on their future needs.  

Calculate your results.

Show your marketing impact to management.

 

Baldwin/Associates works with Inside Information to plan, coordinate, manage and implement targeted marketing efforts for dozens of co-ops, just like yours.  Take a look at some of these case studies.

 * A fast-growing suburban co-op near Louisville, Kentucky tracks satisfaction with customers who've experienced outages and service calls using quarterly transactional surveys and online feedback forms.

 * A progressive Arkansas co-op increases employee satisfaction, loyalty and productivity by using ongoing employee attitude surveys. 

 * An Iowa co-op G&T group generates over $1 million in added margins from five years of targeted  marketing of electric water heaters.

* An Indiana co-op increases customer lifetime value by conducting targeted communications.

* An Arkansas co-op achieves a nearly 50 to 1 return on investment (ROI) from targeted surge protection campaigns.

 

Need some help with your next target marketing project? 

“I'd like to find out how to track and quantify the results of my marketing campaigns.”